01
The spark
Before ILS, there was a holster
Some stories start with a business plan. Ours started with a wedding, or rather, with more than seventy of them.
In 2015, Animesh was an IT engineer by day and a wedding photographer by night. Over the next three years he shot more than seventy weddings across the country, enough travel to circle the globe three times. Somewhere in that blur, he wanted a camera harness built like a gun holster: quick to draw from, tough enough to survive an eight-hour wedding, good-looking enough to wear like it belonged. Nothing like it existed in India, so he cut, punched, and riveted his own.
He wore it on a shoot in the desert sands of Rajasthan later that year. A Lebanese tourist noticed it, asked about it, and bought it off his shoulders on the spot: the first harness we ever sold.
That first harness sold before it was ever meant to. What came after was different. Animesh spent the next year quietly testing, refining, and rebuilding it, refusing to sell another until it had earned the right to be sold. That became the rule ever since, at ARLW and later at ILS: nothing goes up for sale until it has survived a year of us trying to break it. In 2016, the harness, rebuilt more times than he could count, became a business: ARLW Gear.




